A safe and healthy hair straightener you can do at home? And it is only $99?  This is definitely what I want for my Blog Birthday!  This formula is Formaldehyde-free and can keep wavy hair straight for three months.  (The wavier your hair, the less time the treatment will last).  While I am loving my Beach Waves, this treatment would also allow for a sleek look.

The real selling point of this treatment are the safer active ingredients. Urea and sulfite break bonds to straighten hair while wheat and vegetable proteins conditions and softens hair.  The chemicals that KeratinEarth use actually help restore the cuticle, rather than destroy it.  Hair looks and feels softer and healthier. Words is this leads to only a slight odor – which is fabulous.  And you don’t have to wait 48 hours to wash your hair!

KeratinEarth won Allure’s Best of Beauty Breakthrough 2011.

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