Beauty on the Internet – Customer service

Outstanding beauty brands have embraced social media as a way to interact with customers. I would like to recognize four brands that have impressed me with their response, knowledge and engagement. Renee Rouleau (@ReneeRouleau) suggested products that would be kind to my gentle skin. I was thrilled with my purchase of Synergy Eye Cream which hydrates without being irritating. Le Métier de Beauté (@MetierBeaute) arranged for me to have my makeup done by an artist visiting my local Neiman Marcus. BG Beauty Tutorials (@Bergdorfs) has introduced me to wonderful brands and the store has brought on an official BG Beauty girl (@ThisThatBeauty), an expert I already admire. Keep your eye on Bergdofs beauty social media. Lastly, I found out about BirchBox (@birchbox) through twitter. Their shipments are a highlight when the pink boxes arrive in my mailbox each month. I continue to be impressed with the samples and full size product I receive. That said, not everyone does it well, so it’s worth pointing out the rockstars in the social media beauty world.

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