A word of caution just in from our valuable makeup market analyst… Mom! While Mom has done a great job at sniffing out some surprisingly good drug store lip color, this one was a disappointment. Blame it on the genetics, but both Mom and I are in search of a neutral pink shade with a gloss appearance and lots of staying power. We both love the Armani gloss and lipcolor. This Maybelline Lip Color fell short, delivering less thickness than a “tube of chapstick” and short lived color. Steer clear of this bargain lip color… even it is not worth it.