I’ve recently had the chance to try out a new natural skin care line, Own Products. The line focuses on CLA, a derivative of the safflower plant, that has been proven to fight aging as effectively as retinol without the side effects. I immediately fell for the centerpeice of the collection: the Firming Silk Concentrate. The serum delivers the CLA via a no-water formula. It goes on silky with quick absorption, immediately smoothing my skin. The concentrate works beautifully under makeup, not to mention it is working hard to make my skin look better. The oil-based formula contains coconut oil and vitamin E to nourish skin.

Own also launched an exciting iPhone app. It is like having a skin care specialist at home! After taking your photo, the My Own app uses facial recognition and clinical technology to measure your signs of aging in a few minutes. It reports a detailed map of six signs of aging: fine lines, deep wrinkles, crow’s feet, age spot count and visibility. Based on your information, My Own gives you custom product recommendations and you can track your progress with photos every 30 days.

Own’s Firming Silk Concentrate retails for $24.99 and is available at drugstore.com.